According to a 2008 study radio reached 93% of ALL consumers each week! and being known before you are needed is one of the most powerful advantages that a business can own. For the average consumer category, 8 in 10 consumers turn to a brand or brands that they already know whenever need occurs. If you are one of these top-of-mind brands, odds are good that your business is healthy – even in tough economic times.
If it is not top of mind, your business is ‘waiting to be found’. For most categories, the odds of your business being chosen by a consumer who is searching in directories or online is a fraction of 1%
Four decades of academic research show that firms who increase marketing during recessions grow 2.5 times more than the firms that do not.
This happens because two things occur in downturns that don’t occur in strong business cycles: 1) Competitors’ marketing efforts decrease significantly. 2) Customers seek bargains and are more willing to change brands. Together, these two forces create a unique opportunity for significant growth.
If you are not taking advantage of these forces, you may be suffering avoidable losses because of them.
Truly a heritage station, WXBM went on the air April 28,1964, programming country music from the beginning and has never changed format. WXBM was one of the very first FM country radio stations in the United States. It’s hard not to see the us out and about if you’re a resident of Escambia or Santa Rosa county. Our vehicles are rarely parked anywhere but festivals, community events and other area businesses.We have maintained our position as the market leader through continuous promotion and community involvement. On February 3rd, 2014 WXBM became NASH 102.7. Still playing the best country music along the gulf coast as we have for the past 50 years, but with added features and unequaled access to country’s best artists. New name, but still country and still a huge active part of our community.
Who We Are
Our Mission is to grow our clients’ business, through advertising, to help them reach their dreams.
What We Do
We help our clients identify marketing problems, needs or opportunities within their business. We offer individual, customized solutions.
What Clients Say
“We have used WXBM to promote our last two sales and each time the results have exceeded our expectations.”
Rose Owen, Manager
Pensacola Federal Credit Union
“Day in and day out, everyone at Dave Howell Tires can see the business that we generate by advertising on WXBM.”
Debbie Howell
Dave Howell Tires
“Since you put together GoldmarKT’s Gold Buying Campaign, our business is up over 29 percent.”
Michael Shows, President
GoldmarKT Jewelry
and when you advertise on NASH 102.7 you can expect results!
If you would like more information about advertising on NASH 102.7 fax at (850) 478-3971 or call (850) 466-3412.
